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THE AD LESSON Burnett preached inherent drama every product hides something true and human, and your job is to dig it out

Paper moves beyond its protective role to become a medium for expression, carrying the Houses couture sensibility into the fragrance experience

However, the aggressive tobacco control efforts have come with a side-effect: Individuals who continue to smoke are not viewed favorably by society, and that takes a toll on them

Plain, or standardised, packaging has a uniform colour across all brands except for health warnings

The same way that jumping off a 20-foot cliff is less dangerous than jumping off a 200-foot cliff

Warm and earthy, or cool and fresh? Why not both