2 References The Marketing of Menthol Cigarettes in the United States: Population, Messages, and Channels (2004) Menthol and Cigarettes -- California Department of Public Health (2017) Targeting and Disparities Big Tobacco continues to target particular groups with marketing for menthol products: African Americans, LGBTQ folks, and youth and young adults
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Subjects were asked when they started, whether their e-cigarettes were flavored, and how often they used them, as well as questions on motivation for use and whether e-cigarette use impacted conventional cigarette smoking