The FDA passed a requirement in 2022 that says health warnings need to take up 20 percent of the advertising and appear in the upper portion of the advertisement for e-cigarettes that contain synthetic nicotine
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They gave up selling the motor oil that so many of its customers were slowly losing from their car in favor of more toys and electronics, which were selling better and gave them better margins, meaning more profit
"E-cigarette uptake and marketing" (PDF)
French newspaper Le Figaro said that while this appropriately smoky language was relatively vague, the ban was intended to cover anything suggestive of masculinity or femininity, physical slimness, youth or sociability
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