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Regulators increasingly evaluate products individually based on scientific evidence, product standards, and population level impact

Cancer incidence and cancer death in relation to tobacco smoking in a population-based Australian cohort study

Later, in 2019, Massachusetts became the first state to ban the sale of all flavored e-cigarette liquids and tobacco products [52], with New Jersey [53], as well as New York, and Rhode Island banning all flavors outside of tobacco or menthol the following year [54]

The market sizing has been done in value terms in USD for all the abovementioned segments

This is tobacco harm reduction.

Yet weve all been hammered with statistics on the harms that come from tobacco in all its forms