Mihalak KB, Carroll FI, Luetje CW
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Vasudha Bansal, Beshare Hashemi and Nadeem Raza have equally contributed as co-first authors to this work
According the NHSs report Smoking, Drinking and Drug Use among Young People in England, 2023 which surveyed secondary school pupils in England in years 7 to 11, 11% of pupils had ever smoked (12% in 2021), 3% were current smokers and 1% were regular smokers, this prevalence is similar to the 2021 survey
Both industries rely on: repeat consumption sensory cues emotional marketing habit formation Modern marketers studying behavioural economics will recognise echoes of this in the work of thinkers like Daniel Kahneman and Richard Thaler