Each blend is derived from organic plant based extracts which are formulated in the USA with aromatherapy ingredients
TAAT, introduced to US markets in late 2020, appears to be capitalising on harm reduction marketing opportunities, appealing to consumers who are looking for safer alternatives to tobacco cigarettes.2 TAATs Chief Executive Officer Michael Saxon spent 25 years in the tobacco industry, including at Philip Morris USA and Altria, and helped launch Accord (now IQOS) heated tobacco products.3 TAAT states that their products are made from a proprietary blend (Beyond Tobacco) of hemp and 100% food grade ingredients with up to 25 mg cannabidiol (CBD) per stick and less than 0.3% delta-9-tetrahydrocannabinol (THC), the federal legal limit set by the 2018 Farm Bill.4 TAAT is available in Original, Smooth and Menthol flavours (figure 1)
An example of the ads developed by tobacco companies in their efforts to persuade smokers that cigarettes could help treat throat irritation
* Please Note: KHOOR is not intended to mimic the exact flavor of traditional tobacco but provides a cleaner, non-addictive healthier substitute
When Bette Davis visited the UK, Gleeson was often her chauffeur
From our Original Tobacco to cool Menthol, there's something for everyone
