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The Role of Sports Sponsorships In the 1970s and 1980s, Marlboro expanded its brand presence through high-visibility sponsorships in global sports
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BAT made a decision to face any problems, not by firefighting but by defining, sharing and promoting best practice in the industry. This approach is embedded in the business model, whereby the company controls the entire supply chain
It keeps the pod clean when you're carrying it around, which is a small detail that makes day-to-day use that bit more convenient