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Identifying health disparities across the tobacco continuum

Smoking Cessation The Quitline, which was started by the Irish Cancer Society (ICS) in 1999, has developed from a separate stand-alone service, and is now an integrated part of Quit.ie SCS

And they make sure they use their audiences language in their communications, using slogans like: Take Control (another aspirational identity of their audience see below) and humorous youth lingo like Left Swipe Dat (a reference to swiping left/no on a dating app, for those of us over a certain age!)

Dont leave used pouches in seatback pockets or cupholders

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"He spends half his time pissed out of his head in Cornwall