Over nearly a century, the brands bold marketing, consistent quality, and powerful imagery turned it into the worlds best-selling cigarette
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Sleeve boxes: a premium packaging for cigarettes with a separate tray, carrying cigarettes, and covered with a sleek sleeve
Artistic advertising and postcards illustrated the vocation of Art Nouveau, intended as "art for all" and a marriage of Art and Industry
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IQOS remains the anchor of that smoke-free push, now sold in 80 markets, with the heated tobacco unit adjusted in-market sales growth of 11.3% in H1, excluding Japan and Poland, two markets facing temporary headwinds