what your brand of cigarette says about you A didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a for women, positioned around elegance and For Your Health" #drstevebrule #foryourhealth

A Brief History of Cigarette Packaging Cigarettes werent always packed in neat boxes

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Its lightweight but tough, so you can count on it to work perfectly, even in rough conditions

Through continued analysis of the terms used in newspaper articles, Grodal found that over time, people got used to the term light and just started to assume that it implied a healthier product

Elastic bands replaced

Ads targeted women too, according to the American Heart Association, designing feminine package designs and labeling some cigarettes with feminine names. The companies specially sought out female customers with ads in womens magazines promoting brands like Virigina Slim and now more than 40% of women smoke menthols, compared with 31% of men, according to the FDA