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Office was clean and comfortable

These researchers combed through a trove of internal tobacco industry documents to reveal how companies manipulated menthol levels in cigarettes and introduced new menthol brands to gain market share, particularly among adolescents and young adults. They brought younger customers in with light menthol flavor, and devised more heavily mentholated brands for older smokers who wanted a stronger taste

John French , MD, medical oncologist, Wellstar and Northwest Georgia Oncology Centers* Kathy DeJoseph , lung cancer survivor David Rubinger , market president and publisher, Atlanta Business Chronicle *Wellstar partners with Northwest Georgia Oncology Centers to provide world class cancer care close to home

Health & Place, 2003

Some years later, David Round told me that we aged both of them, the we implying that it was the props department that performed the magic