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After this time, the craving to smoke will have substantially decreased

Despite selling a highly addictive, totally legal substance that worked as shorthand for "cool" for decades, cigarette advertisers were often hilariously incompetent at painting their product in a positive light

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The report notes: The impact of taxation on dissuading youth from smoking in some member states has been lower than expected due inter alia to the substitution of cigarettes with less expensive products like fine-cut tobacco or, in some member states, with water-pipe tobacco

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The brand descriptors adopted by manufacturers for these products also referred to menthol