Just in 2016, the company sold more than 36 billion cigarettes in over 40 countries
Additionally, the shades of blue used to represent menthol may not be the most common representation of menthol in the Filipino market, and the pack may not have been perceived to be a menthol pack or may not have been viewed as appealing as other menthol packs, including menthol capsule packs, on the market 13
Additional Resources CDCs page on Heated Tobacco Products Public Health Law Centers Heated Cigarette Regulations 50 State Review and factsheet Heated Cigarettes: How States Can Avoid Getting Burned Global Marketing of IQOS: The Philip Morris Campaign to Popularize Heat Not Burn Tobacco, Stanford Research into the Impact of Tobacco Advertising WHOs Heated tobacco products: a brief (2020) and Heated Tobacco Products Information Sheet (2 nd edition) Campaign for Tobacco Free Kids Heated Tobacco Products UCSF Smoking Cessation Leadership Centers recorded webinar: Unboxing iQOS: History, risk perceptions, and clinical implications Understanding Heated Tobacco Products: Current Issues and Recent Findings (April 2025), STOP
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(Smoke residue is stickythink film, not dust.) Run an air cleaner that can handle both particles and odors
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