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While the new PLoS One study found cold turkey the most productive quitting method, which method had the highest quitting rate
Among the 858 who completed a 12 month follow-up survey (66.8% of the original 1,284), 374 or 43% had made at least one attempt to stop smoking completely
If they just try to quit on their own without support, the rates are generally a lot lower, around 5 percent, said Nicola Lindson-Hawley, an addictions specialist at University of Oxford, and the lead author of the study
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