As summarized by Eric Lindblom here, the marketing restrictions that the FDA has placed on Vuse Solo still allow promotion by social media influencers and celebrities, sponsorships (which are prohibited for cigarettes and smokeless tobacco), and advertising on TV and radio programs for which youth are no more that 15% of the audience
electronic cigarette sector in 2015 when it bought Logic Technology Development LLC
doi: 10.1016/j.drugalcdep.2018.08.037 79
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The new guidelines do not take autonomy away from the patients
On the other hand, if the wattage is too high, the heating element will wear out prematurely from heating up too quickly