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I wanted the person to be the center of focus, so the backgrounds are all pretty minimalist

Enhancing the smoking experience can be achieved with proper pairings

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Smoking is a hard habit to kick, and most ex-smokers who decide to give electronic cigarettes a try are looking for something that resembles their old habit as closely as possible

The slogan: Reach for a lucky instead of a sweet. The ads, designed to prey on female insecurities about weight and diet, as the Stanford Research into the Impact of Tobacco Advertising put it, helped usher in a wave of tobacco marketing targeted to women