Earlier this month, Philip Morris International Inc filed a modified risk application for an electronic product that heats rather than burns tobacco.
PMI, for example, has announced a significant ambition to build its future on smoke-free products, aiming for them to account for over 50% of total net sales by 2025
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References: Adler, L., Abu Arar, S., Yehoshua, I., Cohen, B., Hermoni Alon, S., Shahar, A., Zacay, G., & Mizrahi Reuveni, M
Reproductive health: Tobacco use can have negative effects on reproductive health
The flavors are intentionally addictive