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thinking it was eau tendre

Lorillard, which had been failing with Old Gold and needed something new, introduced Kent with a great fanfare over its exclusive Micronite filter, made of stuff that had been developed by researchers in atomic-energy plants. In 1953, when the question of smoking and health had become a matter of general public discussion, the prospects for Kent, helped along by hygienic-sounding advertising about the material in the Micronite filter (so safe, so pure, its used to filter the air in leading hospitals), looked promising to its makers

"What Works to Prevent Adolescent Smoking

DAVID MERRITT | One of my many jobs in my youth involved priming tobacco leaves, stringing them on sticks and then hanging long tobacco sticks onto tier poles in the barn to be cured by heat

Smoking replaces fresh air with chemicals that slowly damage vital organs

Parents should steer conversations away from comparisons and toward the bigger picture: protecting independence, brain health, and long-term well-being