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Not only are less people smoking, more smokers are trying to or successfully quitting the habit
The Future is Bright Today, vaping devices are myriad
Perfect for those who seek quality and authenticity in every puff
Methods discussed in industry documents include price drops, increasing acceptance of smoking by nonsmokers, making products more socially acceptable, and making "healthier" cigarettes (scare quotes in original)
In the latter part of the sixties, the big new development in cigarette advertising was the hundred-millimetre cigarette, the promotion of which was led by the campaign for Benson & Hedges 100s, which Philip Morris had been putting out as a minor brand in a regular size
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