Down in the lower left, printed in a small boxed panel, is the mandated Surgeon General warning of the period a detail we point out not to editorialize but because it is a genuine, dateable marker of exactly when this piece was made and how tobacco was advertised in the United States in the mid-1970s
DOI: 10.1016/S0140-6736(15)00253-6
To avoid this, keep the lighters with buttons inside a sock, cardboard tube, or other container that keeps the button from getting pressed
Cigarettes should be made for us, the masses, who have patiently had to smoke leaves of trees during the war
A New Look"
This was announced by Turkey's Deputy Minister of Health, Shuayip Birinci, quoted by the website "Economim" and BTA