Market growth is concentrated in North America and Europe as primary end markets
Blu Bar 600 series products are currently priced at 3.99, while the newly launched Blu Bar 1000 has increased its price along with an increase in serving size, but the pricing remains similar to other products in its category
Nikhil Vora, managing director, IDFC Securities, feels the ad valorem levy is a potential structural negative for ITC, as it would limit its power to continue expanding margins as it has done over the past five years, despite a less than two per cent volume growth
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