According to the latest STEPS Survey (2011), 16.6% of Fijians smoke every day, whilst this is a drop in numbers from the last STEPS survey (-0.9%), the average age for starting smoking has gotten younger, from 22.2 to 20.7
Students who had ever been encouraged to use e-cigarettes had nearly twice the odds of reporting an intention to use, highlighting the strong influence of interpersonal dynamics during adolescence
Every modern smoker wants to look stylish and stand out from the crowd, this includes their cigarettes

Paan Corner 5126 items Cigarettes Smoking Accessories Paan and Mouth Fresheners Mint and Gums Nicotine Alternatives Ice Cream Chocolates Drinks Snacks Hookah Accessories 5 MINS Classic Connect Cigarette - 20 Sticks Stylish Slim flavoured cigarette for a low smell experience 20 cigarettes 390 5 MINS Classic Ice Burst Cigarette - 20 Sticks A Minty experience for Icy Cool Freshness 20 cigarettes 480 5 MINS Classic Double Burst Cigarette - 20 Sticks A Dual Flavour experience for Icy & Fruity Freshness 20 cigarettes 480 5 MINS Gold Flake Indie Mint - 10 Sticks Indias favourite flavour 10 cigarettes 115 5 MINS Marlboro Red 10 cigarettes 240 5 MINS Gold Flake Smart Cigarette- 10 Sticks New age satisfaction 10 cigarettes 115 5 MINS Benson & Hedges Special Filter 20 cigarettes 480 5 MINS Classic Low Smell Cigarette - 20 Sticks Signature taste of Classic with a Low Smell experience 20 cigarettes 480 5 MINS Stellar Define Millenium Cig 20S 1 pack 360 5 MINS Luvin Clove Flavour Cigars Clove-flavoured mini cigars 5 pieces 120 5 MINS Marlboro Fuse Beyond 20 cigarettes 480 5 MINS Luvin Strawberry Cigar Flavored candy cigar with strawberry taste 5 pieces 120 5 MINS Classic Verve Cigarette - 16 Sticks Signature taste of Classic in a sleek verve style 16 cigarettes 312 5 MINS Luvin Grape Flavour Cigars Sweet grape-flavored mini cigars 5 pieces 120 5 MINS Black N More Gold Club Cigars Premium hand-rolled cigars 5 pieces 210 5 MINS Classic Balanced Taste Longs 10 pieces 175 5 MINS American Club NY Cool Cigarette - 20 Sticks Sleek

"How do you brand and market a product so it only appeals to a population that could potentially benefit from it - smokers - without marketing it to a population - youth - that will absolutely not get any benefit from it
Premium products often come in sleek, high-quality packaging, which adds to the cost