color system cigarettes What Do Cigarette Pack Colors Communicate to Smokers in the U.S.? Stimuli; Color Modified Cigarettes. |

Make sure it fits snugly

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Further reading [edit] McNally, Rand

Others saw the text paired with an image that earlier tests showed provoked little emotion (such as hands in chains reaching for cigarettes)

Marsden J, Goetz C, Meynen T, Luke M, Garry S, Brian E, et al

There is absolutely no evidence backing this up