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Meadhbh Bolger, resource justice campaigner at Friends of the Earth, says the new laws are a significant first step but believes that governments should go beyond these measures and set binding targets

[Take Poll] The same applies to cars

Pricing Strategies Some brands use pack sizes to adjust perceived value

Flavour Launches: Expanding the Range Diverse offerings: Flavour launches fueled Marlboro product evolution by catering to varied consumer preferences

14 November 2003

Among them are price, quality of tobacco and materials, ambitious communication, limited availability, and the brands ability to update and adapt within the tight constraints of the tobacco industry