Harold Wimmer, president of the American Lung Association, said Thursday's announcement was "game-changing." "For generations, the tobacco industry has intentionally targeted Black and other communities with marketing of menthol cigarettes, resulting in tobacco-related death and disease as well as health disparities," he wrote in a statement, adding that close to half of all kids start smoking with menthol cigarettes." Because the vast majority of adult smokers start smoking as teenagers, experts say a ban on menthol has the potential to dramatically reduce the number of people who begin smoking
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