Prior research using tobacco industry documents has demonstrated how companies have sought to create brand identities that have value for populations with relatively low power (women, poor, racial minorities) in conveyance of attainment of aspirational status or lifestyles (Anderson, Glantz and Ling 2005
Staying ahead of it with slow, steady turns keeps the roll burning right
Many tobacco companies have operated brand loyalty programs, which involve saving UPC codes or similar proofs of purchase (e.g., Camel Cash, Marlboro Miles)
It can also be very exhausting to count the number of cigarettes in a box
However, while the existence of a gateway effect for youth remains uncertain, e-cigarette use in this population should be discouraged, with policies and regulations aligned to this effect
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