The blue packaging of the "True" cigarettes and the slightly blue background gives a sense of security and authority to the ad, while the white is used to parallel the claim that "True" cigarettes are the cleanest (having the lowest tar levels) cigarettes
We cheer for you and wish you good luck on the journey towards a smoke-free life!We cheer for you and wish you good luck on the journey towards a smoke-free life
Imaging techniques (like x-rays or CT scans) might be done or a cerebrospinal fluid sample taken (spinal tap) to detect complications or see whether the late stage of the disease has already been reached
Next, there would be research on tobacco and disease, and, finally, coordinating research would be carried out by others [ NOTE: THE AMAs ANNOUNCEMENT IN DECEMBER 1963 MADE IT SEEM THAT IT HAD UNDERTAKEN THIS LONG-RANGE STUDY ON ITS OWN WHEN IN FACT THE TOBACCO INDUSTRY HAD APPROACHED THE AMA EARLIER THAT FALL TO OFFER AN INITIAL $5 MILLION
But he checked his contract
Eliminating, or at least reducing, all of those things would make you healthier wouldn't it
