A video of the event shows the two students pitching their audience for 17 minutes on a device called Ploom, a vaporizer that would provide a lot more effective way of releasing nicotine. They illustrated the stigma of traditional cigarettes using a South Park cartoon clip that called a smoker Dirty Lung and Tar Breath. They likened their nicotine pods to sleek Nespresso cartridges that were a big hit in Europe. We can take tobacco back to being a luxury good and not so much a sort of drug-delivery device, said Bowen, who went on to become Juuls co-founder and chief technology officer
Like ZYN, they only have 3 mg and 6 mg nicotine strengths available
The marketing and appealing packaging has also raised questions about what these products will do to youth nicotine use and smoking rates
"Sufficient nicotine dosing likely matters a lot, both the amount and frequency so that it effectively reduces the cravings smokers' experience when they are trying to stop smoking," Kasza said
Its a worrisome rise, they say, because the products are often specifically targeted to teens as better choices than regular smokes
If youre buying THCA products because you believe theyre a safer or legal alternative to marijuana, its worth knowing what the science actually says