In September 2003, the EU's then-health and consumer-protection commissioner, Britain's David Byrne, said he was convinced that "an image really is worth more than a thousand words," and called for "innovative ways to illustrate the reality that half of smokers will die from illnesses related to their addiction." He argued that countries that were already using the images "had shown that this was an effective way to warn people." Eight years on, Byrne's call for innovation seems to have gone unheeded, say the advertising experts
Chest X-rays can reveal structural changes in the lungs, such as the presence of emphysema
7 This highlights how it was considered a male habit as it was only indulged in once the women had left the room, further reiterating the separate spheres of the period
Tobacco giants suing FDA over warning labels mandate Several other lawsuits over the labels are pending in federal court, part a two-decade federal and state effort to force tobacco companies to limit their advertising and settle billions of dollars in state and private class-action claims over the health dangers of smoking
Linda Died 57 Years Ago Today Note: If youd like to follow the progress of my book, follow Linda on Twitter, @MrsColePorter
As the market transitions from fragmented competition to regulated expansion, now is the ideal time for brands to establish a strong presence and secure long-term market positioning in the Middle East
