An ad for e-cigarette brand VIP, which used sex to promote smoking, was the most complained about ad campaign in 2013
J Physiol 596(23):59775991
File File history File usage on Commons Metadata Original file (4,288 2,848 pixels, file size: 471 KB, MIME type: image/jpeg) File information Structured data Captions Captions Add a one-line explanation of what this file represents File history Click on a date/time to view the file as it appeared at that time
They are worried that it will be expensive, and they worry that at some point there will be hidden fees they have to pay
Haug Reference Haug, Schaub and Schmid2014, Reference Haug, Paz Castro and Kowatsch2017
"We certainly know that it's not good to be stressed during pregnancy either for the mother or for the unborn baby but we know it's more dangerous to smoke