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In September, guests at a party in Paris for Kylie Jenners clothing brand Khy were greeted by waiters holding silver platters of slim cigarettes and branded matches

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Some of the money that would otherwise have been spent on television advertisinghow much is hard to tell, because the figures do not show up in industrywide advertising estimateshas been used to engage more tobacco-company salesmen to deal with retail outlets

This guide exposes everything, from the hidden tactics to the cigarette packaging design

Man Offince Germany VKF Renzel GmbH has 35 years worth of experience and expertise throughout the entire sales promotion industry

doi:10.1186/s12954-024-01047-1