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This is an original 1934 color print ad for Kool mild menthol cigarettes featuring the famous smoking penguin

In fact they believed cigarettes werent harmful at all and once people started they became addicted

The Brown variety is the unique non-filtered option in the Natural American Spirit lineup

Quitting smoking is crucial for disease control and overall well being

There is much at stake and the industry group, in moving into the field of public relations, needs to exercise great care not to add fuel to the flames. The underlying purpose of any activity at this stage should be reassurance of the public through wider communication of facts to the public