So selling IQOS in the US isnt going to solve the problem. The FDA approval could change the cigarette market in the US but it wont solve the smoking problem If the US joins the club of 29 countries where IQOS is already being sold, it could mean a sea change in the status quo around smoking in this country: IQOS would be the first FDA-approved tobacco product thats allowed to be marketed to Americans as safer than cigarettes
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Figures from NHS England show there were an estimated 408,000 hospital admissions due to smoking in 2022-2023, up from 389,000 in 2021-2022
Impact of graphic and text warnings on cigarette packs: findings from four countries over five years
They were consolidating around the imagery of the cowboy, [signaling] independence, he said
How Can You Light a Cigarette Without a Lighter
