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"Our goal is to think about what can we do, what messages can we construct, that are effective for the whole, but also target these groups that are the most in need of help."

With something as addictive as nicotine, it takes very little to nudge a person into resuming the habit

But previous government modelling had shown that Smokefree would save the country's healthcare system NZ$2.29bn (1.12bn;$1.4bn) over two decades

However, negative consequences of addiction can also occur when harmful substances such as nicotine and alcohol are involved

What do we mean by social cost

The communist regimes of Eastern Europe were severely out of balance on the side of their public sector governments, and so collapsed under its own dead weight