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In a recently published randomised trial of 886 subjects who were willing to quit smoking [100], the abstinence rate was found to be twice as high in the e-cigarette group than in the nicotine-replacement group (18.0% vs

[71] Heating these flavorings releases toxic chemicals [72] and carcinogens such as carbon monoxide (CO), polycyclic aromatic hydrocarbons (PAHs), furans, phenols, aldehydes (such as acrolein), and acids, in addition to nitrogenous carcinogens, alcohols, and heavy metals, all of which are dangerous to human health

32 References 1.van der Pol P, Liebregts N, Graaf R, et al

"While a limited availability of flavors in reduced harm products such as e-cigarettes may play a role in encouraging smokers to quit, there is no role for products with youth-appealing names such as unicorn vomit, fruit loops or peanut butter and jelly. Much research backs up the argument that sweet and fruity flavors mask the harsh taste of tobacco, and attract younger new tobacco users

Accessed on: August 20, 2025

Today, there are many countries that require: Graphic warnings on health issues Packaging restrictions through plain packaging Restriction of brand names Standardization of color Use of tax stamp For instance: Plain packaging requirements in Australia are olive-colored Minimum quantity for packaging is regulated in European countries These measures ensure that cigarette marketing does not become attractive for consumers