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The Eve brand, launched in 1971 by Liggett & Myers, intentionally chose both a feminine package design and a truly female name, according to industry documents

Choosing the right kit to do that is arguably the most important thing to get right if you want a successful transition from smoking to vaping

Because when it comes to cigarette smoke, that number matters more than anything else on the spec sheet

They took adults trying to quit smoking through the U.K.'s health service and split them into two groups

Make a list of your triggers and brainstorm alternative ways to cope with them without resorting to smoking

They'll be released later this year