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Journal of Adolescent Health, 64 (6), 770775
I dont know exactly when (or how) I figured it out, but what it was is this...my father has a degree in biology, so the army stuck him in a lab rather than on the killing field, and the orangutan he smoked cigarettes with was his test subject rather than his pet
Look out for his full on-location report, coming soon}
One of my favorites that I have aging away and because of the difficulty in availability I rarely smoke
Through extensive surveys and focus groups, involving over a thousand smokers, Pantone 448 C was consistently described with terms like "dirty," "tar," and "death." Over the period studied, cigarette sales decreased by 7.5%, demonstrating the power of color in demarketing efforts
We also recommend ads that encourage the use of evidence-based smoking behavior change strategies and promote self-efficacy in quitting
