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Package size and weight standards must be met, too

The original strategy was to try to sell them as healthier than unfiltered cigarettes, but the advertising agency, Leo Burnett Worldwide, ultimately went in another, more successful direction, by ignoring the health implications entirely and selling a lifestyle instead

"I knew it was bad for me but I was in a vicious cycle of needing to get more and as soon as I had finished one I'd get another one - even when I'd get one confiscated, I'd immediately be set on getting another one." He says what began as "communal activity" became "very solitary" once he was addicted

Men who smoked 20 cigs a daygenerally a packhad more than double the chances of heart disease than nonsmokers

They still contain nicotine, but they don't release other harmful substances like tar and carbon monoxide

Like Fred Rose, it is completely additive-free and ensures perfect combustion