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Similarly, a 1929 ad for Spud cigarettes poses the question: Do you smoke away anxiety? Presuming you answered yes, the ad explains, then youll appreciate Spuds greater coolness. The 1938 Let up Light up a Camel campaign explained that people with work to do break nerve tension with Camels, and that smokers find that Camels costlier tobaccos are soothing to the nerves! Even 20 years later, in 1959, King Sano cigars advertised that the man under pressure owes himself the utter luxury of the new soft smoke King Sano. Also of note, many of these ads claim that Camels provide their smokers with healthy nerves, misleadingly implying that Camel cigarettes themselves are healthy.

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Archived from the original on 25 June 2007

En lire plus Bndicte Roscot Patrick Boucheron Historien Patrick Boucheron est professeur au Collge de France o il occupe, depuis 2015, la chaire Histoire des pouvoirs en Europe occidentale, XIIIe-XVIe sicle

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