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Reynolds discussed a three-year plan in which the sales strategy was to dominate at the point-of-purchase. The excerpts below reveal how the tobacco industry began to pay special attention to the POS by developing internal programs to improve the success of advertising in the retail environment
One of the most commonly reported challenges during this phase is loss of focus
I'm giving this three starts based on my assumption that most people would not enjoy this enough to be bothered
It might be simple, but its a great little feature that I was very impressed with
[My husband] Chuck gets so mad
But the level of sensitivity is unforgiving
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