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These instances of EVALI were used by the media all over the world as proof that e-cigarette use is as harmful as smoking

Even if nicotine is greatly reduced, a cigarette is still harmful

Fun Fact By 1960, the Rowe International company alone had placed more than 200,000 cigarette vending machines in locations across the United States, representing a substantial fraction of all tobacco retail outside of dedicated stores

From everything Ive read, the challenges wont be particularly strong, McKenzie said

Reviewers also questioned if smokers would completely switch to iQOS from cigarettes

You want to play to a long-term market those that want to actively make your brand a part of their lives