devil smoking cigarette Cigar Silhouette Illustration for Dark Designs 59446643 Vector Art at Vecteezy Cartoon Devil with Cigarette vector

On its website, the Philip Morris International further explains its reasoning for moving away from cigarettes after the products helped them become one of the biggest companies on the planet

Global Tobacco Products Market Trends and Insights Major companies operating in the tobacco products market are focusing on introducing innovative solutions, such as heated tobacco devices with new flavor variants, to meet the rising demand for premium, sensory-rich alternatives to traditional cigarettes

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Boosts licensing revenues

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Perraki & Orfanoudaki, Reference Perraki and Orfanoudaki2008