Without claiming health benefits outright, Lucky Strike managed to portray its brand as healthy and enticing through the campaign
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For these experiments, ALI cultures of HBEC were exposed to 100 puffs per day (50 puffs per session twice daily) with a 3 s puff duration (total 300 s daily puff time) of PG/VG aerosols or air (control) for seven consecutive days (Fig
More broadly, the Nick OTeen campaign took place at the same time as a wider crisis of confidence in the value of health education, and more specifically its ability to change behaviour
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In addition, nicotine metabolites can be used as the biomarkers for pharmacogenomics evaluation and disease profiling [3]