Professor Gerard Hastings, Cancer Research UK's social marketing expert at the University of Stirling and one of the study authors, said: "Our research confirms previous studies that both the pack and the product are powerful marketing tools in the hands of the tobacco industry which it is using to recruit a new generation of smokers
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These internal documents exposed the tobacco industrys true motivation to skirt regulators, ignore the dangers of the science, continue to deceive the public about the hazards of smoking and nicotine addiction, and hook new users in a particularly targeted and calculated way
That would have to be the case here
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