Exterior : Monogram canvas
It was about two women who share a house, schoolteachers, one of whom, when the other becomes engaged, spreads with anonymous notes a scandal that prevents the marriage
Limones: Please feed him some bread crumbs and send him back quickly, so we may know that our maiden flight was a success
"The tobacco industry is like a chameleon," he said
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
One such variation is their enhanced version, the Shooter model