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Extending the restrictions on youth marketing such as prohibiting sponsorships, restricting branded giveaways and other measures that apply to cigarettes and smokeless tobacco to additional products such as cigars and hookah, and to new products like e-cigarettes and heat-not-burn products Prohibiting free samples of any kind of tobacco product Other policies that contribute to protecting communities from this kind of marketing include: Raising the minimum legal age to purchase tobacco products to 21, which is an effective way to reduce young adult exposure to tobacco and tobacco marketing This would also prevent those aged 18-20 from entering tobacco industry adult-only facilities.* Prohibiting coupon redemption Often at experiential marketing events, attendees will receive coupons that significantly discount the price of tobacco products
In reality, the stats show that in 2013 22% of 11-15 year olds smoked and in 2014 that figure dropped to 18%
This decline translates to $135 million less cigarette tax revenue for Massachusetts (not including lost revenue from sales tax and smokeless tobacco sales)
To make cost-effective decisions, cigarette brands reduce packaging size while increasing price is a strategy used to maximise profit