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A high-ticket roll-your-own anchor item for retailers

As research mounted linking cancer to smoking, the industry started a campaign to fight the scientific evidence

In an industry that often suffers from a lack of variety and product differentiation, VaporFi stands out with a product lineup that defies direct comparison with other vendors

For example, the price of a 20-pack of cigarettes in Canada in 2025 can range from $12 to $18 CAD, depending on the province and specific brand

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Some focus on rich tobacco flavor, some include menthol or flavor capsules, and others are designed for smooth daily use