Many product families use similar naming, so a buyer can easily confuse a high-capacity model with a smaller related model if they only scan the first few words of the title
In his book The Wawa Way, former company CEO Howard Stoeckel discusses how the company turned around lagging sales in the early 1990s in a chapter titled The Dark Days. It slashed cigarette prices, lowering its profit on smokes from 55 cents a pack to just 11 cents a pack
E-cigarettes and similar devices
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These bubble gum cigarettes make excellent party favors for retro-themed celebrations, costume parties, or any event where you want to add a touch of vintage novelty fun
The idea is essentially a playful nudge to do the right thing and the competitive element gets people to be conscious and thoughtful while discarding cigarette butts without even thinking about the impact of what they are doing
