Altria took a deep scan of the entire e-vapor space and felt Green Smoke was the right fit at the right time, Herzog said, enumerating several reasons, including: Green Smoke presents an opportunity for Philip Morris to develop a portfolio of e-vapor brands, complementing its existing MarkTen e-vapor product, as Green Smoke can reach a different consumer since it doesn't look like a traditional cig and it is bigger than MarkTen with a stronger battery
doi: 10.1165/rcmb.2010-0231OC
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