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Products like the HeatSticks "represent a potential paradigm shift for the industry, public health and adult smokers," CEO Andre Calantzopoulos said during an investor day presentation Thursday

The Early Beginnings Marlboros Origins in the 1920s The history of Marlboro begins in the early 1920s, when Philip Morris & Co

Graphic 1: A Sign Near the Michigan-Indiana Border Source: Mackinac Center for Public Policy

Conclusions In conclusion, IQOS presents itself as a valid alternative to traditional cigarettes thanks to its innovative tobacco heating technology, which significantly reduces exposure to harmful substances

This pushed the average price of a packet of cigarettes up to 4,500

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